karl@karlbrownvoiceover.com Call 07761 593 745

Commercials and adverts the right way

You’ve got a product or service that you want advertising. You could do it in text format, but that doesn’t really engage the customer.

You want a commercial voice over.

A professional commercial voice over’s job is to sell what you’re selling. Their voice becomes part of your brand. And their performance can become a huge reason people remember you.

In the UK, if I was to say “I’m Barry Scott,” a lot of people would know the voice and what that Barry Scott sells Cillit Bang.

A strong commercial voice over talent can connect with the audience and make sure your message gets across, whether it’s a hard sell, a soft sell, something humorous, something serious – whatever your product needs.

Voice over samples

Commercial reel

Audio clips

Choose a clip to hear it.

Knowing the script

What you’re offering is unique. Whether it’s a product or a service, you don’t want a cookie-cutter, flat, lifeless read.

I’ll work with you to bring your script to life.

Let’s say you’re advertising a luxury brand. You want something cool. Sophisticated. Something that reflects your brand values.

You want a sophisticated voice over to highlight your product, and leave people in no doubt that yours is a brand with class.

Or, let’s say, you’re advertising an action video game. We’re in the middle of a fire fight. I’ll need to project more to be heard over the gunfire, the planes and tanks and explosions.

Or you’ve got a cool product where you want a hard sell.

Whatever your project’s needs, I’ll work with you until we get it right.

Time is money

Getting air time costs money. I know that. You certainly know that. For a standard advert, I want to get in the studio and get you the read as quickly as possible, and to the time slot you’ve got. You don’t want to spend extra because the read’s taken longer than the 30 seconds you’ve got. I can vary my delivery to reduce the amount of editing required, so you get what you want.

What does it cost?

Commercials are definitely a bespoke service, mostly because of the licence to use the voice. As you appreciate, an international campaign for a mega brand going out to millions of people will need a bigger licence than something going on community radio to a few hundred.

The licence fee covers using my voice for the period in the licence, usually 12 months. It’s the same as hiring a model or an actor – you get their time for the shoot, but as they own the copyright on their likeness, you need to pay to licence their image.

I base my rates on the Gravy for the Brain rate card and usefee.tv, but if you know what TVR you’re buying, give me a call or send me an email for a quote.

Can I get a perpetual licence?

Yes, but it’ll cost a lot more, and that’s usually not worth it. A typical advert runs for a few months or a year, and it’s not cost effective to pay for longer licence if the ad’s not going to run that long. If you want a pertpetual licence, let me know and I’ll add that to the quote, along with a 12 month and 2 year licence so you can see which works best for you.