What does it cost?
Commercials are definitely a bespoke service, mostly because of the licence to use the voice. As you appreciate, an international campaign for a mega brand going out to millions of people will need a bigger licence than something going on community radio to a few hundred.
The licence fee covers using my voice for the period in the licence, usually 12 months. It’s the same as hiring a model or an actor – you get their time for the shoot, but as they own the copyright on their likeness, you need to pay to licence their image.
I base my rates on the Gravy for the Brain rate card and usefee.tv, but if you know what TVR you’re buying, give me a call or send me an email for a quote.
Can I get a perpetual licence?
Yes, but it’ll cost a lot more, and that’s usually not worth it. A typical advert runs for a few months or a year, and it’s not cost effective to pay for longer licence if the ad’s not going to run that long. If you want a pertpetual licence, let me know and I’ll add that to the quote, along with a 12 month and 2 year licence so you can see which works best for you.